Adverts tend to last a duration of 30-40 seconds and there are certain traits that all adverts share. For example it is directed to the audience.They seem to be louder so that you could hear them from another room. Most advert tend to have a voiceover and images to engage the audience. adverts canbe trailerd to different classes and age range. On a channel such as Disney XD or Cartoon Network, there would be adverts for toys and games because that is what children enjoy. Other channels like ITV or Channel 4 have more adverts based on future and estate agenties.
What kind of images would we expect to see in an advert?
Slogans, logos, the product, CGI, statistics, text, music and narration.
Someties an advert may only have graphics to make the product more glorous such as the BT boardband advert.The product woul dbe in the middle of the screen with simulated 'flashing cameras' making the broadband loook like a film star on the red carpet.
Halifax use animation and live action together to sell their business. They use characters such as Scooby Doo and The Flintstones to create a feel of nostalga. It also targets families with young children, because they could be money conscious.
What kind of characters would you see in adverts?
Celebrity indorsment, everyday day man:
In an advert such as Santander it features Jessica Ennis-Hill and Jenson Button. When people see a famous celebrity in an advert they may think 'if they go there or use that product maybr I should too'. The media are subtly telling people to go out and buy certain products that keep with the times.
Using everyday people in adverts creates a personnal connection with the audience so that the actors are more relatable. The adverts also feature people from all walks of life and with gives a sence of inclusiveness.
What sort of expectations do you as audiences have of adverts?
Directed at the audience with a meaning, it is suppposed to rouse you to buy whatever product is being advertised. The advert can be misleading by exaggerating the facts or diguising opinion as fact. This is true in many areas of advertising, especially with clearing products. Almost all of the adverts (Detol, Cilet bang etc.) for clearing products say 'Cleans 99.9% of bacteria'. This cannot be true for all clearing products, this is just a competitve method to get their product to stand out. another phrase competitors use is 'Against the next leading product'.
Can you identify the different kinds of adverts that there are?
Demonstration, promotional- an example for a promotional advert would be Sky who are currently are advertising 'The Lego Batman Movie'. Other films that Sky has promoted are, Inside Out and Kung Fu Panda 3.
An advert for a vacuum cleaner such as Dyson or Gtech will have a demonstration of how the product works. It is a cleaver method to entice the viewer to buy the product because the advertising company believes that seeing is believing. this can also be said for adverts about childrens toys. Whther it is a nintendo game or a new set of action figures, children will be shon playing with them and enjoying themselves. The children who would watch the advert would then feel bored with their currect toys and ask for a new toy.Image refernce: https://uk.images.search.yahoo.com
How do advert styles merge with one another, pastiche or parody existing adverts?
Pastiche is a polite rip off of another existing product. A pastiche can also be someone using another person's style as a sign of respect. Such as Lady Gaga dressing up as a nun in her video for 'Alejandro'. This was a pastiche of Madonna, 'Like a prayer'.
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