Broadsheets- The Times, The Guardian, The independent- Someone siting on a train or in their garden.
The broadsheet newspapers lay out their pages so that each article is clearly distinguished. Every article has it's own section so that they don't roll into one big mess to words. the demographic audience would be people who live in towns and more rural areas.
Tabloid- The Sun, Daily Mail, Daily Mirror- Reader would be someone who is always on their feet and has no time to fully absorb the whole story.
The tabloid newspapers do not have a neat lay out. There are pictures all over the page and the articles are fitted into tiny boxes on the page. The demographic audience for tabloid readers are people living in the suburbs and cities.
Tabloids have big pictures and bold headlines that match the article, does not leave room for your own opinion. Summarizing the information, the reader can absorb the content quicker. The Sun's front cover, for example, has a splash that covers the whole front cover with a big photograph and bold heading. There are also smaller photographs there relate to other articles. Usually on a tabloid there a is a pug at the top of the page, this is an advert for either something within a newspaper or a discount off a product.
Broadsheets
may more than one article displayed on the front cover. The Times, for
example, would have a separate columns of different news stories and a big photograph in the middle. A broadsheet would have a byline before the article to give credit to the reporter. This is done to promote the reporter and shows the quality of the article.On The Times there is a banner under the name of the paper for football and cricket. Both The Sun and The Times for 31st October have covered the American presidential election. In the latter there is a two page spread photograph of Hilary Clinton with her political aide, Huma Abedin. It mostly covers the FBI investigating Hilary Clinton's e-mails. The former covers a story about Jennifer Lopez supporting Clinton instead of Trump and it also has a headline about Hilary's lead in the polls (so far). There are different methods to catch the eye of the target audience, The Sun has a flashy heading that takes you by surprise as you walk by.
On the other hand, The Times has a more subtle approach in using a formal layout. There is more information on the page with bold titles to highlight the issues that are in the public eye; such as the US election and the crisis in Aleppo. Both newspapers are targeted at the ABC1C2D class but they have different approaches for different types of working class. The Times is formal and covers many worldly issues and so people who work in office jobs may read the paper on their commute to work. People who read The Sun may work in construction or delivery services and they would only have time to glance at the headline. There are also different approaches to appealing to different age groups. The colour, image, font and layout have an important roll in attracting a person's attention. If there was no colour on the front cover, it would not be appealing to anyone. Adding colour can make the front cover look more lively and inviting. With the addition of photograph, the page is brighter and ever more appealing.
Esther this is good but you need to look closer at the target audience of each, The Times and the Sun have very different target audiences the audience you detail is all the audience categories together??? Try discussing AB and C2DE separately to help, speak to me if you are not sure about this.
ReplyDeleteYou need will give full descriptions of the audiences at which products are aimed, and show me that the audience classifications are clearly understood and applied.
You have already started to do a comparison of the two papers for this criterion You, for example might want to say why the Times markets itself to people of a certain category because of the roles jobs that these people have in society compared to a Sun reader and the role or job that they might undertake. You can then go on in the next part to discuss why it is written in this way in the codes and conventions section.
Codes and conventions
ReplyDeleteFor Codes and Conventions discuss newspaper key terms with some reference to the purpose of why they have been made that way, for example both papers have Headlines, and titles in the same place but both are very different.
You need to explain in detail how media products are constructed to appeal to the audiences they are intended for, illustrating points made with well-focused, detailed examples, and drawing out examples precisely that shows the point you are making.
To get a distinction you are trying to comprehensively explain how media producers create products for audiences with elucidated examples and consistently using subject terminology correctly.