The Times and The Sun- appealing to the target audience
The Times and The Sun are both read by the ABC1C2 social class. One article in particular, that both newspapers cover is the American presidential election. Both The Sun and The Time cover Hilary Clinton's lead in the polls of the American presidential election. The Times also covered the FBI e-mail scandal. There was also an article that The Sun covered about Jenifer Lopez supporting Hilary. It seems that the readers of The Sun would only pick up the paper if there was a celebrity on the page. Although The Sun is aimed at the C2DE audience, they would be interested in the electon because it could affect their lifestyle. They would be concerned for their jobs, especially if they work in a company where a large percent of their income comes from trading. They might be a bit paranoid about what could happen in the future. The layout of The Sun is informal and has big, bold headlines that catch the eye of people passing by. The headlines are short and to the point and makes the reader want to read more. The font is big and directs the reader's eye to the article. The Times uses more formal language and they use photographs that are often spread over two pages. The font has serifs which makes it look more sophisticated. Both papers have their name at the top of the page, this could indicate the particular way in which the reader would scan the page. They would be looking straight the name and then glance at the articles.
The Sun- There is a big heading that just screams "read me" and there is a picture that relates to article. There are at least three main articles and a pug at the top right of the page. When you look inside the pages are covered with huge headlines and pictures. The writing is squished into small sections and this lets the pictures tell the story. This kind of layout would appeal to the C2DE audience. This audience is the working class and they read it because they can absorb the information at a glance, whilst multi-tasking.
The Sun has a down to earth approach and it tells the story has it is. It is almost like someone is sitting next to you and relaying the news to you.
The highest percentage of circulation for both newspapers are elderly people, 65+. This may be because is less likely that they would know how to download an app onto their phone. They like more traditional meaning of accessing the news. People who are 65+ would read The Sun because it has big font and it is straight to the point.
The Times- The content is laid out in sections subheadings are used to breakup different sections. The main topic would have a bold title accompanied by a big photograph and a caption. there may also be diagrams which display information like for example, the American presentational election. These diagrams would give a summary of an important topic and this also holds the readers attention for longer. People who read The Times are likely to be commuters, they would read the paper on the train or the bus. The class of people this newspaper is aimed at is ABC1 and they might download an app to read the news on their tablets or smart phones. Elderly people who read The Times would like to keep informed and they are more interested about worldly matters that celebrity gossip.
The people who read the paper and the target audience are not quite the same. People who are aged 15-24 may not buy The Sun or The Times, however they may take a look at the headings in a shop. They may look at the news online, The Sun and The Times have websites with the latest news from around the world and celebrity gossip. Teenagers in particular may be more interested in gossip about their favourite celebrity than current events that happen around the world.
Adults who work in a secondary job (such as manufacturing cars) may read a newspaper (possibly The Giardian or The Times) to find out what is happening in the stock market and how it may affect their income. The imformation would be lais out in diagrams to summarise or hightlight the main stastics. A CEO of a large company would be reading a broadsheet or a tabloid (the tabloid may summarise the inormation to make the article less long winded) to get statastics in international news so that they can be informed about their parnters abroad or their opposition.
The Times and The Sun are both read by the ABC1C2 social class. One article in particular, that both newspapers cover is the American presidential election. Both The Sun and The Time cover Hilary Clinton's lead in the polls of the American presidential election. The Times also covered the FBI e-mail scandal. There was also an article that The Sun covered about Jenifer Lopez supporting Hilary. It seems that the readers of The Sun would only pick up the paper if there was a celebrity on the page. Although The Sun is aimed at the C2DE audience, they would be interested in the electon because it could affect their lifestyle. They would be concerned for their jobs, especially if they work in a company where a large percent of their income comes from trading. They might be a bit paranoid about what could happen in the future. The layout of The Sun is informal and has big, bold headlines that catch the eye of people passing by. The headlines are short and to the point and makes the reader want to read more. The font is big and directs the reader's eye to the article. The Times uses more formal language and they use photographs that are often spread over two pages. The font has serifs which makes it look more sophisticated. Both papers have their name at the top of the page, this could indicate the particular way in which the reader would scan the page. They would be looking straight the name and then glance at the articles.
The Sun- There is a big heading that just screams "read me" and there is a picture that relates to article. There are at least three main articles and a pug at the top right of the page. When you look inside the pages are covered with huge headlines and pictures. The writing is squished into small sections and this lets the pictures tell the story. This kind of layout would appeal to the C2DE audience. This audience is the working class and they read it because they can absorb the information at a glance, whilst multi-tasking.
The Sun has a down to earth approach and it tells the story has it is. It is almost like someone is sitting next to you and relaying the news to you.
The highest percentage of circulation for both newspapers are elderly people, 65+. This may be because is less likely that they would know how to download an app onto their phone. They like more traditional meaning of accessing the news. People who are 65+ would read The Sun because it has big font and it is straight to the point.
The Times- The content is laid out in sections subheadings are used to breakup different sections. The main topic would have a bold title accompanied by a big photograph and a caption. there may also be diagrams which display information like for example, the American presentational election. These diagrams would give a summary of an important topic and this also holds the readers attention for longer. People who read The Times are likely to be commuters, they would read the paper on the train or the bus. The class of people this newspaper is aimed at is ABC1 and they might download an app to read the news on their tablets or smart phones. Elderly people who read The Times would like to keep informed and they are more interested about worldly matters that celebrity gossip.
The people who read the paper and the target audience are not quite the same. People who are aged 15-24 may not buy The Sun or The Times, however they may take a look at the headings in a shop. They may look at the news online, The Sun and The Times have websites with the latest news from around the world and celebrity gossip. Teenagers in particular may be more interested in gossip about their favourite celebrity than current events that happen around the world.
Adults who work in a secondary job (such as manufacturing cars) may read a newspaper (possibly The Giardian or The Times) to find out what is happening in the stock market and how it may affect their income. The imformation would be lais out in diagrams to summarise or hightlight the main stastics. A CEO of a large company would be reading a broadsheet or a tabloid (the tabloid may summarise the inormation to make the article less long winded) to get statastics in international news so that they can be informed about their parnters abroad or their opposition.
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